What is the definition of eCommerce marketing?

eCommerce marketing is a term that refers to all of the online and offline promotional efforts that your company can use to promote and convert traffic to your online store. Successful eCommerce marketing plans, like any marketing strategy, comprise a variety of channels and approaches that are tailored to a certain consumer persona.

eCommerce marketing helps to promote a wide range of products, as well as marketing material and the brand itself. Many successful firms have been able to turn expert brand and marketing assets into lucrative, long-term revenue streams.