The difference between digital marketing and eCommerce marketing

What is digital marketing?

All promotional actions that take place online or utilize connected technology to drive marketing objectives are referred to as digital marketing. Social media, search engines, and display advertising are all examples of digital marketing.

What is eCommerce marketing?

eCommerce marketing encompasses all promotional actions, both online and offline, that you engage in to help your online store expand. Digital marketing is, without a doubt, a vital and powerful element of eCommerce marketing. However, not every aspect of digital marketing will apply to your eCommerce marketing plan. Many businesses with hyper-local markets, such as community coffee roasters, may find that physical marketing and community collaborations yield a higher return on investment than substantial investment in digital marketing.

It’s important to understand your business and growth goals so you understand how digital marketing will fit into your overall strategy.