What are the advantages of direct-to-consumer e-commerce?
An omnichannel experience
A major advantage of a direct-to-consumer e-commerce strategy is that manufacturers have complete control over all aspects of their business, from packaging to marketing. That is, they may provide an omnichannel experience to their customers.
Enhanced brand reputation management
A manufacturer has minimal control over when and where their items are sold by retailers in a traditional retailer business model. A direct-to-consumer (D2C) e-commerce approach allows a manufacturer to reclaim control of its marketing and sales tactics by putting the company in direct contact with the end-user. From the research phase to the purchase phase, D2C allows a manufacturer complete control over the consumer experience.
Understanding your customers in-depth
Manufacturers with a typical retailer business model rarely contact the customers who buy their goods. So, aside from conducting target market research to better grasp their likes and dislikes, they don’t have many possibilities to get to know their end-consumers.