What is curbside pickup?

Buy online, pick up in-store (BOPIS), often known as click and collect, is a concept you may be familiar with. In a similar way, curbside pickup operates, except the consumer never has to leave their vehicle. They just make a purchase online, drive to the store when the order is ready, and you or your sales personnel deliver the goods to their vehicle.

Because of the convenience that curbside pickup provides for customers, it has become a significant tool for businesses to improve their omnichannel retail sales strategy. Target reported a whopping 734%gain in “drive-up” sales in Q2 2020, and that number remained consistent with 500%year-over-year growth the following quarter.

This order fulfillment solution can help you boost revenue and improve customer satisfaction. Although it may be easier for retail giants like Target and Walmart to execute, there are options you can utilize to offer curbside pickup to your consumers if you’re just getting started or growing into new areas.